Do you believe that after posting a video on YouTube, all you could do is wait for Google to pay you big dollars? Are you doing next to nothing to put your video out there? Well, it won’t happen without strategic promotion of your video. Your work might be too good, but for it to produce money through YouTube; you’ve got to work on these three areas:

  • Network Traffic
  • Likes, and
  • Subscribers

Well, you could find ways to achieve all three of them, in fact, a lot of ways, both dirty and clean. Furthermore, in case the YouTube’s algorithm detects an unusual increase in any of the above three areas, then your video could be in question of being removed.

youtube promotion

The importance of “likes” on a video could be understood by this example, that if it gets 100 genuine likes in just 30 minutes, you are going to get paid much fairly compared to the situation of getting 100 likes over the year. So the strategy of video marketing & youtube promotion is dipolar: getting maximum attention and getting it as quick as possible.

Your video may be about sales, or it could be a tutorial. Whatever it is, to get distinguished, it must be different from others. More importantly, it must be unique, and it should have the most relevant content that the visitors want to see. Here are some rules to a successful YouTube channel:

  • Title: Be always prejudiced that your video is just one among the thousands of similar ones handling related topics online. So make sure that your title is short, crisp, and meaningful. Include the apt keyword which is relevant to the topic and attracts the viewers.
  • Thumb nail: The thumb nail isn’t a menial contributor to the success of your video as it seems. Be aware that all the viewers are not patient enough to read and analyze your title and keywords. They see hundreds of search results. It’s a fact that images hold more attraction than words, especially when you don’t have much time. The strategy is similar to the ads displayed on highways. The rider won’t get enough time to read the written content, but he will notice an attractive picture.
  • Channel optimization: The crowd in Rome is dependent on the number of routes to Rome. So once you have posted a video, use multiple online access options to your video. Synchronize your video with popular social networking sites. Use concurring color, layout icons, banners & Logos for your other channels and create a brand ‘you.’

The end line is, how superior your video’s content may be, you will not get recognized without planned promotion & marketing strategy.