Every website has its own features. We just don’t know how to utilize it or like most people, tend to overlook and skip it just like the Terms and Agreements. Learning these features may help us in the future especially if we plan on expanding our knowledge on that specific website.

Youtube is just like that. Users might solely use the search bar, the play and pause button.  But most may not know that there are a lot of other uses than just wasting away watching videos. These are unknown to many simply because we don’t know how to use it and what it’s for or even know that it’s there in the first place.

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Unknown Features (to most people) of Youtube:

Audio Library

The emotional impact of music is well documented and when music, visuals, and a strong story work together, the results can be stunning. A great example is the current video for Greenpeace, which uses the music of Radiohead to underscore their ‘Save the Arctic’ campaign. Of course, you may not have the budget to license music at that level, and that’s where YouTube’s Audio Library comes in. Audio Library allows you access to royalty free music and sound effects, best part is they’re FREE to download. Everybody loves freebies, who doesn’t right?

Live Streaming

YouTube Live is where social media and video marketing combine, giving you the capacity to form a real-time bond with your online audience. Awww. This feature shouldn’t be used flippantly, as it’s exactly the same as hosting a company event, and YouTube will only let you stream if you have 1000+ subscribers and a good grounding. Better get your subscription game on.

Insight

YouTube’s video analytics tool, measures views by date, tells you where users are finding your video (related search, embedded player, YouTube search, “viral”), and even gives you an “audience attention” score. We use this tool primarily to see how viewers discover the content—that way we can determine which distribution channels are most effective.

Fan Finding

YouTube Fan Finder may have a cute name, but it packs serious clout if you want to attract people to your content. In a nutshell, Fan Finder is free YouTube advertising, targeted at what the site believes will be your key audience. The feature gives you up to five ads and, provided they make the grade, YouTube will use its algorithm to target users. Yay! More subscribers!

Annotations

We see the future of online video in its potential for interactivity—video comments, mash-ups, and user generated tagging, and so forth. Using its Annotations tools, YouTube allows you to add text notes and bubbles, links to other YouTube videos or channels, and highlighted areas. It’s that part of the videos where people usually point around random places on the screen.

Closed Captioning

For organizations that work within the international community or who cater to those with disabilities, video poses a challenge. With YouTube’s editing tools, you can add captions and subtitles right in the player. That way you can watch a foreign video without wondering what they’re talking about.

In Video Programming

This feature is designed to drive brand recognition, by allowing you to embed a thumbnail of your logo or associated video, in any videos you upload. Consistency is the key to good online marketing, and this is a great tool for keeping you at the front of your audiences’ mind.

Improved Comment Management

There’s nothing worse than spending time on a video marketing campaign, only to have it damaged by negative comments. Conversely, disabling your comments altogether may stop you from maximizing the impact of positive comments. Thankfully, YouTube has recently introduced a streamlined comment management system that will allow you to sort comments for review. Keep the trolls at bay.

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Youtube Creator Studio

In today’s mobile world, the chances of you being tied to a desk are increasingly slim. To respond to this, YouTube have designed the Creator Studio. While all of your functionality still exists, Creator Studio allows you to access statistics, respond to comments, and receive channel performance notifications from your Android device. ON THE GO. Just not when you’re driving.

These features might sound familiar to some while to others; it’s like reading a different language, especially for the less tech-savvy who were just there to watch videos of cats and dogs and gardening. Although not a prerequisite, it would be better if viewers know these features since you might be able to utilize them in the near future.